We live in a digital world where the success of your online business is assessed by likes, comments, and followers rather than purchases. In this case, realizing Instagram’s true potential and using its benefits to generate awareness and engagement has become the most critical aspect of your social media plan.
Are you utilizing several unique ways to improve your Instagram game, yet your competition continues to outperform you? The problem is not the strategies but your approach. Today, user-generated content is considered a goldmine for Instagram likes, as real people wield more power than polished content. It is a treasure for creators and brands who want to increase their follower base and get high engagement.
However, many people are still unaware of the user-generated content and their usage. To harness its full potential, complete knowledge, a strategic approach and a creative mindset are the most important requirements. In this blog, we will discuss user-generated content and its benefits for a brand.
What is User Generated Content?
User-generated content (UGC) is any content developed by individuals, consumers, or users about your product, brand, and services like text, photographs, videos, product reviews, hashtag campaigns, testimonials, or other forms of media. For example, if you buy an outfit from an Instagram page and upload a picture of it on your story while tagging the page, it is termed user-generated content when they reshare your story on their page.
As they are created by customers rather than by a brand or a firm, it is called user-generated content. As UGC content is shared voluntarily by the people, it enhances your brand’s authenticity, engagement, and community-building.
As per the reports,
“When compared to other types of content, UGC on Instagram can receive up to 690% more interaction”.
“Reviews and testimonials are trusted more by 92% of consumers than traditional forms of promotion.”
“60% of respondents think they are more inclined to buy a product after seeing a user-generated image on a brand’s Instagram account.”
“In comparison to regular brand posts, social media postings with user-generated content had a 28% higher engagement rate.”
With such numbers and responses, UGC content is not only a strategy but a necessity to survive and thrive in this competitive social media world. New brands find it difficult to encourage people to share UGC content for their brand due to a lack of likes, comments and followers. To get instant likes, you can buy Instagram likes from a genuine company and show yourself as an authoritative figure in the market.
Benefits of User-Generated Content for Brands
User-generated content is a valuable marketing resource that offers a wide range of benefits to brands who want to get customer engagement and increase their sales using Instagram. Such content fosters trust and enhances brand loyalty, the most critical requirement for long-term customer relationships. Check out the top benefits of UGC content:
User-generated content is the modern-day word of mouth that takes authenticity to the next level. As it is shared by real customers who have actually tried and tested the brand’s products and services, their reviews can be considered the most genuine ones, which are trustworthy for other customers. The UGC content is relatable and emotionally engaging, which helps in community building.
Highly Trustworthy and Credible
People trust other customers’ content more than the brand’s own promotion or messages.
UGC content is user-generated; therefore, it fosters trust between the brand and the customers by giving a raw and authentic feel. It can influence others to use and enjoy your products or services as they see actual individuals doing so. According to reports, 90% or 9 out of 10 customers trust UGC content over brand promotions or artificial content.
Increased Traffic and Engagement
UGC is a type of social proof about your products and services, which encourages other audiences to check and engage with it. It is more likely to elicit interactions from users since it is reliable and relatable, which are the two most important metrics for inviting customers. When the traffic is high, the chances of getting more likes, comments, shares and followers also increase.
Leads and Conversions
Brands use social media to promote their products and services and increase conversions. However, a customer’s decision-making process depends on several things, and the presence of UGC content is the most crucial aspect.
UGC content can positively influence a customer’s purchase decision by 85%. This means that the presence of user-generated content on the social media platform boosts customers’ confidence in your brand and increases their chances of buying your products. Contrary to that, sticking to brand promotional content is a big red flag as Gen Z customers believe only UGC content.
According to some reports, “78% of all material on the internet will be user-generated content by 2033.”
Social Proof provides validation and has the power to influence users’ behaviour positively. UGC also includes reviews and testimonials from real customers who have tried your products or services. When brands include client feedback, it adds a degree of reliability and trustworthiness to the brand’s claims and promises. However, remember that adding negative and positive reviews is important to look authentic and genuine.
UGC is a unique type of content that is provided by a vast audience with diverse mindsets. This helps you get some unique, creative, and innovative content for your Instagram marketing. The outsider perspective adds a sense of uniqueness and variety that can set a brand apart. In this, each piece of content reflects a unique story or experience that helps brands keep their Instagram feeds fresh and creative.
User-generated content is an invaluable asset for brands looking to build a robust Instagram presence and bring likes. UGC content’s authenticity, credibility, and reliability to the table is unmatchable. The real-time customer experience works as word of mouth on digital platforms and influences peers to make positive decisions. The trust and confidence in your brand boost when others purchase and praise your products. When marketers use user-generated content, they improve their likes and build a more transparent, humanized, and relatable presence on Instagram.